Rebuffed British Airways Parent Still Interested in Buying Norwegian Air

Bloomberg

British Airways parent International Airlines Group held its annual Capital Markets Day on Friday. British Airways wants to fix its image problem, its CEO said. Bloomberg

Skift Take: A lot of airline company CEOs are boring. Not International Airlines Group chief Willie Walsh. He tells it like it is, as does Alex Cruz, who leads British Airways, a member of the group.

— Brian Sumers

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California’s Newest Airline Takes Off After Years of Uncertainty

California Pacific Airlines

A new airline based in California began service on Thursday. Called California Pacific, it will fly four 50-seat Embraer E145 jets by month’s end. California Pacific Airlines

Skift Take: We weren’t sure Ted Vallas, age 97, would live long enough to see his new California-based airline fly. He proposed it back in 2009. Now here’s a better question: Can the airline possibly survive over the long-term? We’re not optimistic.

— Brian Sumers

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Destination Marketers Become Managers and 7 Other Tourism Trends This Week

jdeeringdavis  / Flickr

Auditorium Shores on July 4, 2007 in Austin, Texas. Destination marketers are now looking beyond selling tourism to tourism management. jdeeringdavis / Flickr

Skift Take: This week in tourism, some destination marketers are broadening their roles and becoming destination managers, more invested in the local economy and issues like overtourism. Speaking of growth, the number of Chinese tourists traveling without a group are increasing in number.

— Sarah Enelow-Snyder

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Louvre Museum Fund Will Help Restore Tourist Sites Around France

Bloomberg

The Louvre museum’s $289 million investment fund has invested in a so-called impact fund that will help preserve historic buildings in France similar to the one shown here. Bloomberg

Skift Take: The Louvre has handed a slice of its endowment to a private equity fund to invest in money-making ways to help restore France’s old churches and environmental parks. This news invites skepticism, though. The restoration work might be good for tourism, but since when is heritage preservation a high-return investment?

— Sean O’Neill

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New Swedish Museum Is Betting Tourists Will Flock to Gross Food

Associated Press

The new Disgusting Food Museum in Sweden, pictured here, is showcasing gross foods that it bets tourists will love. Associated Press

Skift Take: Some museums have been leaders in emerging tourism trends in recent years. Those trends include travelers’ fascination for strange, even disgusting, experiences that they can’t get at home.

— Dan Peltier

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New Zealand Launches Campaign Asking Tourists for Respect

Mark Baker  / Associated Press

A tourist stands on a rock overlooking Lake Tekapo in New Zealand in this photo from Oct. 6. The country launched a new campaign asking tourists to clean up after themselves and take care of the destination. Mark Baker / Associated Press

Skift Take: New Zealand is just the latest destination begging visitors to behave. Welcome to the unpleasant side effect of mass tourism.

— Hannah Sampson

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Greece and Macedonia Are Resuming Direct Flights After 10-Year Hiatus

Dimitris Kamaras  / Flickr

Flights between Greece and Macedonia are starting again. Pictured is the Acropolis in Athens in 2016. Dimitris Kamaras / Flickr

Skift Take: Macedonia and Greece finally realized it was time to move past a longstanding spat over an airport name. After officials reached a breakthrough and agreed to start direct flights again, tourism in the region will likely benefit.

— Dan Peltier

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